HTML 5 and SEO: Myths and Realities

seo marketingWe know that Google is looking increasingly relevant in the high-quality content and the semantic field. In each algorithm update, we realize that quality content must also be semantic, ie, that makes sense for both users and Googlebot, Google robot.

One of the most discussed topics in search engine optimization, is the code of a website, which has the power to influence the ranking in Google.
If your site is written in HTML 5, you can get an edge?
Let’s discuss this:

Evolution of HTML

HTML has enough history since 1992 and has gone through several versions. Here is a summary of the main changes:

- In 1993 appeared the tables, forms, and some styles to define styles.
- In 1994, HTML version 2.0 was released with some of its standard features.
- In 1996 he launched the CSS1 to format all the visual styles of the separate HTML document page.
- In 1999, the HTML v4.01 was released.
- In 2000, the HTML is converted to (X) HTML, linking XML documents with HTML.
- In 2008, the HTML 5 documents, which is evolving and is the current version starts.

The HTML5 was created precisely to give semantic meaning to web pages as well as standardize and facilitate the understanding of a website by browser sessions.

SEO and HTML structure%
Basic structure of HTML 5

Each “part” or “session” of a site must have a sense of their labels. The following is the basic structure of HTML 5:

<header> – This tag is used as the document header. Within the header should contain items such as the site logo and main menu.

<nav> – This tag is used to identify the main menu page, ie the navigation. It may be within the tag header, is usually in the top of the page.

<section> – This section serves to separate sessions of a page and identify the different approaches of the page.

<hgroup> – Fits group titles and subtitles of a page (which was suspended by the W3C).

<article> – Fits to identify calls that are within a section. The main calls, for example, can be assigned in each article tag.

<MAIN> – This is a recent label created by the W3C. It can be used to identify the main content of the page. For example, an item of content may be within the main label.

<figure> - This tag, engines can better understand the image and what it is.

<aside> – This tag is used to identify a secondary content that is not part of the main section of the site.

<footer> – Used to identify the footer of the site.

<audio> – is a simple and efficient way of inserting an audio file on the page.

<video> – Used to insert video files on the page. There are many attributes that complement this tag, for example how to insert subtitles.

Many of these labels can be supplemented by other attributes that will further help in identifying the elements of the site by engines browsers.
¿HTML 5 is good for SEO?

HTML5 can make a real Cleaning your website code, so it is faster to load and gain efficiency.

We know that the speed of page loading is a significant factor for Google, so once your site is clean and well written code, can be considered that this may be a positive factor in SEO. … and it is!

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